So you want to win a global cocktail championship or for that matter even a local one. Whether you‘re a first-timer or a grizzled veteran of the cocktail competition circuit, it never hurts to hone your skills to a sharp edge thanks to the tips and tricks in The Cocktail Competition Handbook by Andy Ives. Editor of the BarLifeUK website and an active competition judge, Ives offers up sound advice selecting the right competition to enter, creating a drink, devising a presentation, and then delivering it to a judging panel.
He also discusses how to promote you and your drink entry through social media promotion, marketing, and through understanding the needs of competition sponsors. He also discusses perceived competition politics.
For competition organisers and brand personnel, The Cocktail Competition Handbook is an easy reference on the ins and outs of putting together a successful competition with more entries than you can possibly imagine. For judges, it is a reminder as to what competitors experience before they hit the stage and a reminder of what a good competition judge is intended to achieve.
Set within the inspirational, instructive, and even at times irreverent content of Ives’ writing, The Cocktail Competition Handbook is a ready reference that should be in the competition war chest for every aspiring cocktail champion.
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About the Author
In 2009, Andy partnered with Simon Webster to launch bar industry website BarLifeUK. The site flourished, and BarLifeUK is now the first place bartenders look for cocktail competition news, entries, and results. Andy remains BarLifeUK's editor, and an active competition judge.
Table of Contents
Preface • 7
PART ONE: Preparing for a Competition • 9
CHAPTER 1: Choosing the Right Competition • 11
CHAPTER 2: Finding Inspiration • 19
CHAPTER 3: The Drink • 24
CHAPTER 4: The Presentation • 36
CHAPTER 5: Self Promotion • 51
PART TWO: Competition Day • 59
Chapter 6: Competition Etiquette • 61
Chapter 7: Bar Craft • 65
Chapter 8: Types of Judge • 77
Chapter 9: Dress Code • 81
Chapter 10: Learning From Feedback • 84
PART THREE: Advice for Judges; Advice for Competition Organisers; Competition Journal Template • 91
Chapter 11: Advice for Competition Judges • 92
Chapter 12: Advice for Competition Organisers • 97
CHAPTER 13: Competition Journal Template •102
Afterward • 109
About the Author • 111