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The Come Back Culture: 10 Business Practices That Create Lifelong Customers

The Come Back Culture: 10 Business Practices That Create Lifelong Customers


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Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends.

Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to

- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more

Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.

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Product Details

ISBN-13: 9781540901972
Publisher: Baker Publishing Group
Publication date: 05/17/2022
Pages: 208
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Jason Young is a keynote speaker, executive coach, and consultant. He helps leaders and organizations with developing personal leadership, building healthy teams, and creating remarkable customer experiences. Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at

Jonathan Malm
is an entrepreneur and business owner. He runs and, reaching more than 70,000 leaders each month. Jonathan consults with organizations regularly on guest services and creative expression. He lives in San Antonio, Texas.

Jason and Jonathan are the coauthors of The Come Back Effect, The Volunteer Effect, and The Volunteer Survival Guide.

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