The Communications Guide for Coronavirus: Best Practices for Business, Government and Public Health Leaders

The Communications Guide for Coronavirus: Best Practices for Business, Government and Public Health Leaders

by Doug Levy

NOOK Book(eBook)

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Overview

Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including

  • checklists and worksheets to help both public and private sector communicators and
  • guidance on effective communications in an era of "alternate facts"
  • issues to consider when contacting customers, employees and other audiences.

Applying the Communications Golden Hour® framework to health emergencies, this book shows how to focus on what matters most when urgent information must get out fast. First edition, updated through March 16, 2020. Book will be updated frequently as the COVID-19 crisis continues.

Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do -- right now.

Product Details

ISBN-13: 9781732065918
Publisher: Doug Levy Communications LLC
Publication date: 03/19/2020
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 231
Sales rank: 1,062,784
File size: 2 MB

About the Author

Award-winning former journalist and university communications leader, Doug Levy advises organizations on how to communicate with their communities better and faster, especially during crises. As a communications leader at medical centers in New York and San Francisco, he has hands-on experience with Ebola, H1N1 flu, Hurricane Sandy and a long list of other business interruptions and crises. Among the first to embrace social media as an emergency communications tool, Levy conducts workshops and consults on communications for police, fire, public health and other organizations. Levy covered science, health, and technology for USA Today during most of the 1990s. He was chief communications officer at Columbia University Medical Center in New York from 2010-2015.

Table of Contents

Part One: Effective Messaging During the Coronavirus Pandemic.  

Chapter 1: Important rules for outbreak and risk communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 

Chapter 2: Essentials of business communications during the COVID-19 outbreak . . . . . . . . . . . . . . . . . . . . . .19 

Chapter 3: Communicating about science and health. . . . . . . . . .37 

Chapter 4: Putting it all into action: The Single Overriding Communication Objective. . . . . . . . . . . . . . . . . . . . .45 

Chapter 5: Reality in the era of “alternate facts”. . . . . . . . . . . . . .49 

Part Two: Establish and Manage Your Future Emergency Communications Plan.55 

Chapter 6: Establish Trust and Demonstrate Authority . . . . . . . .57 

Chapter 7: The Communications Golden Hour. . . . . . . . . . . . . .65 

Chapter 8: Preventing Failed Communications Saves Lives . . . . .77 

Chapter 9: Practice practice practice. . . . . . . . . . . . . . . . . . . . . . .81 

Chapter 10: Develop the Right Messengers . . . . . . . . . . . . . . . . . .95 

Chapter 11: Craft the Right Message. . . . . . . . . . . . . . . . . . . . . .103

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