The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

by Raj Sethuraman, Jagmohan Raju

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Product Details

ISBN-13: 9781601987129
Publisher: Now Publishers
Publication date: 09/30/2013
Pages: 126
Product dimensions: 6.14(w) x 9.21(h) x 0.27(d)

Table of Contents

Introduction. Framework for Classifying Research Studies. Compilation and Classification of Research Studies. Models with One Manufacturer and One Retailer. Two or more national brands and one retailer. Model with one manufacturer and two retailers. Multiple Manufacturers and Multiple Retailers. National Brand Decisions - Manufacturer. National Brand Decisions - Retailer. Store brand Decisions - Retailer. Store brand Decisions - Manufacturer. Future Research. References.

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