The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI

The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI

by Patti Phillips, Jack Phillips

Hardcover

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Product Details

ISBN-13: 9780071638807
Publisher: McGraw-Hill Professional Publishing
Publication date: 12/15/2009
Pages: 336
Sales rank: 781,908
Product dimensions: 7.40(w) x 9.30(h) x 1.30(d)

About the Author

Jack Phillips, Ph.D., is a world-renowned expert on accountability, measurement, and evaluation, and provides consulting services for
Fortune 500 companies and major global organizations.
He has written or edited more than fifty books, and he conducts workshops and presents conferences throughout the world.
Patricia Pulliam Phillips, Ph.D., is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research.
She helps organizations implement the ROI
methodology in countries around the world.

Table of Contents

1. Part One: The Value Proposal Process
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message
7. Part Two: Forecasting
8.Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI
11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies

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