Mitch Jacobson, Executive Director, Austin Technology Incubator, UT Blackstone LaunchPad, University of Texas at Austin
Nearly all of today's major innovation workshops and programs call on organizations to drive innovation. What they miss is that innovation comes from the personal creativity of individuals. And creativity doesn't require an advanced education or technical skillsall employees can be creative. Often, all they lack is a fitting mindset and the right skills.
The Creative Mindset brings how-to advice, tools, and techniques from two master innovators who have taught and worked with over half of all Fortune 500 companies. Jeff and Staney DeGraff introduce six essential creative-thinking skills that can be easily mastered with limited practice and remembered as the acronym CREATE: Concentrate, Replicate, Elaborate, Associate, Translate, and Evaluate. These six skills, sequenced as steps, simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.
It's time to rethink the way we make innovation happen. Individual creativity is an immense untapped resource, and you don't have to be Beethoven to make a big difference. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, "Anyone can cook."
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About the Author
Table of Contents
Introduction: Demystifying Creativity 1
Chapter 1 What Is the Creative Mindset? 11
Chapter 2 Clarify: Getting the Challenge Right 19
Chapter 3 Replicate: Mimicking and Reapplying Ideas 39
Chapter 4 Elaborate: Multiplying Ideas by Adding New Ones 67
Chapter 5 Associate: Connecting Ideas with Analogies 89
Chapter 6 Translate: Creating Stories from Ideas 127
Chapter 7 Evaluate: Selecting the Best Ideas 161
Chapter 8 Putting It All Together 179
About the Authors 195
Discussion Guide 199