The Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge

The Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge

by Ian Atkinson

Paperback

$24.99

Product Details

ISBN-13: 9781292016184
Publisher: FT Press
Publication date: 09/02/2014
Pages: 184
Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.

He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Table of Contents

About the author

Introduction

Problem solving solved

Part I INSIGHT

Introduction

Where your brain is going wrong

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

Part III INSPIRATION

Introduction

1. Preparation

2. Generation

3. Development

4. Implementation

In conclustion: a better answer

Recommended reading

Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews