The Crowd: A Study of the Popular Mind by Gustave Le Bon
His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media.
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About the Author
Gustave Le Bon (7 May 1841, Nogent-le-Rotrou, Eure-et-Loir – 13 December 1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology.
Most Helpful Customer Reviews
The Crowd - A Study of the Popular Mind based on 0 ratings. 2 reviews.
After reading the book, i must say that the thought and idea of the crowd, still holds true today. Very logical arguments and the content flows. I recommend this bok to anyone who follows politics and current events. The general thesis is viable still today.