The Culturepreneur: How High Performance Leaders Craft Culture as Competitive Advantage

The Culturepreneur: How High Performance Leaders Craft Culture as Competitive Advantage

by Marty Parker


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Culture is no longer a factor in the high performance equation: it is the equation

We are in the midst of a seismic shift in leadership and company culture-one accelerated by the recent pandemic. In an era of remote work and online communications, company culture isn't bounded by walls or the type of business it does. It is tied to the attitudes, behaviors, and values of the people who create it.

Throw in the increasing competition for talent, and the increasing desire for employees to find a shared purpose or connection with their employer, and it's clear that true leadership requires a new set of skills and a new way of thinking. It requires you to become a culturepreneur-putting culture at the centre of business strategy, knowing that it is individuals who create organizational culture.

In this ground-breaking book, acclaimed author, speaker, and global expert on human capital Marty Parker takes you through what it means to be a culturepreneur, and how you can implement a culture operating system that drives culture transformation. Through interviews with notable leaders, case studies, and a review of best practices across industries, Parker illuminates how to approach culture as a deliberate goal-as opposed to an organic evolution-how to curate it, and how to develop a business system around it.

You'll learn about the five key attributes of today's high-performance leaders and emerge with a new culturepreneurial mindset that will give you the corporate culture you desire and need-one supported by planning, leadership alignment, measurement, and the right human systems. An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance-driving human, organizational, societal, and economic successes that exceed even your own expectations.

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Product Details

ISBN-13: 9781774580813
Publisher: Waterstone Human Capital Ltd.
Publication date: 04/07/2021
Pages: 238
Product dimensions: 5.50(w) x 8.50(h) x 0.54(d)

About the Author

Marty Parker is founder and chief executive officer of Waterstone Human Capital. Founded in 2003, Waterstone is a leading cultural talent management firm that offers retained executive search specializing in recruiting for fit, culture change and transformation services, leadership development, succession planning, cultural and engagement measurement, and advisory consulting for entrepreneurial-minded, high-growth organizations across North America.

In 2005, he founded Canada's Most Admired Corporate Cultures, an annual program that recognizes best-in-class Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. In 2014, the program expanded to include Canada's Most Admired CEO.

Marty is considered a global leader and expert on human capital and corporate culture. He is a frequent commentator and keynote speaker on issues surrounding leadership and organizational culture and author of Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage (McGraw-Hill, 2012) and The Culturepreneur: How High Performance Leaders and Organizations Use Culture as Competitive Advantage (Page Two, 2021). He has provided expert commentary on the impact and importance of corporate culture and human capital for CNBC, the National Post, Canadian Business and Profit, and has appeared on Canada AM, BNN, and CP24.

Marty is a very active member of Young Presidents Organization (YPO) Great Lakes Ontario Chapter and YPO Gold Miami / Fort Lauderdale. He is a member of the Canadian Region executive, former chapter chair, learning chair, network chair, membership and forum chair.

Marty holds a Bachelor of Arts, with Honours as well as a Master of Science degree from the University of Guelph. He and his wife, Tanya, live in Mississauga, Ontario, and Delray Beach, Florida, and they are the parents of five children. A serial entrepreneur, Marty loves sports, coaching, fitness, food and wine, reading, and personal and professional development.

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