Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising.
Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers.
But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends.
THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are?
THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
|Publisher:||Henry Maddox Publishing|
|Product dimensions:||5.25(w) x 8.00(h) x 0.66(d)|
About the Author
Though the content of THE CURTAIN could have been conveyed in a nonfiction format, Ord wanted to reach a broader audience. He thus wrote a story that allows the reader to digest sophisticated and destructive insider business strategies while being engrossed in an entertaining plot. Ord's formula has proven to be an outstanding success. Readers as diverse as grandmothers to Chief Technology Officers and teenagers to PHDs have all provided rave reviews.
If current day business is not so much concerned with creating products as making consumers, as Ord's main character Henry Maddox believes, it's time for you to meet your maker.
Patrick Ord owns and operates his own business consulting firm. He and his wife Emily have five children. Visit Patrick's blog for THE CURTAIN at henrymaddox.com.
A SAMPLING OF REVIEWS:
"This summer I read this novel in two days sitting on my couch trying to ignore morning sickness. It was pretty gripping. Told like a Dan Brown thriller, The Curtain exposes some of the biggest secrets of the Internet business. Hint: it's all about getting your information. And there's a part about how mommy blogging is used to drive women to perfection which ultimately leads them to buy more stuff. You can imagine I was pretty engrossed."
- Courtney Kendrick from cjanekendrick.com
"I'm mad that these big-profit businesses can get into our homes. I'm mad that without permission they can just put things out there that are dangerous and that can hurt people. I read a book this summer called "The Curtain" that was SOOO interesting... Read it if you want an interesting way to open your eyes to how companies work to gather information and use it to catch people in their snare and make money. It's scary business."
- Shawni Pothier from 71toes.com
"THE CURTAIN goes so deeply into how your data is used, how much it effects you and everyone else. It's a lesson to be learned, which is taught, I think, very well.
After you read the last page, you look up, and realize, not only was it a good story, but that it's happening."
- Nathan (9th Grade)
Most Helpful Customer Reviews
I Loved this book, the author created some characters that drew you in and made you want to see what they would do next. All while providing great information that we should all stop and think about when entering our private information online. I would recommend this book as a fun way to learn about information that otherwise might be not so interestintg to read about.
Patrick Ord has done a very decent job in communicating to others the precarious position we all find ourselves in since waltzing into the electronic age. His viable message is revealed by drawing us into a gripping drama of techno data mining. For those who are remotely interested in finding motivational reasons to educate themselves about how personal information is gathered by unscrupulous greedy corporate interests while still being entertained through a fictional drama, this is definitely the book for you. It makes you look forward to more of Mr. Ord's work in the future.