The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Hardcover

$28.80 $32.00 Save 10% Current price is $28.8, Original price is $32. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, February 28

Product Details

ISBN-13: 9780071821148
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/10/2014
Pages: 336
Product dimensions: 6.20(w) x 9.00(h) x 1.30(d)

About the Author

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.


Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including
Australia. He is now a Silicon Valley–based management consultant.

Table of Contents

Preface vii

Introduction xi

1 What's Best for the Customer Is Best for the Business 1

2 Customers' Rules 37

3 Customer-Inspired Innovation 57

4 Relentless Positioning 75

5 Competing for the Future 97

6 Tectonic Shifts 115

7 The New Math: 1 + 1 = 3 or 4 or even 10 141

8 How Leaders Get Their Ducks in a Row 161

9 How to Make It Happen 185

10 Leaving a Legacy 243

11 Will You Be Ready? 265

Appendix 1 The Research Program 273

Appendix 2 Customer Culture: A Leader's Measurement and Action Guide 289

Notes 293

Index 311

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago