The Debate over Corporate Social Responsibility

The Debate over Corporate Social Responsibility

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The Debate over Corporate Social Responsibility by Steven K. May

Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

Product Details

ISBN-13: 9780198039761
Publisher: Oxford University Press
Publication date: 04/19/2007
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

About the Author

Steve May is Associate Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill. He is also currently a Leadership Fellow at the Institute for the Arts and the Humanities and an Ethics Fellow at the Parr Ethics Center, and serves as an ethics researcher and consultant for the Ethics at Work program at Duke University's Kenan Institute for Ethics. His most recent books include Case Studies in Organizational Communication: Ethical Perspectives and Practices and Engaging Organizational Communication Theory and Research: Multiple Perspectives. He is a past forum editor of Management Communication Quarterly. George Cheney is Pforessor of Communication at the University of Utah, where he also serves as Director of Peace and Conflict Studies. In addition, he is Adjunct Professor of Management Communication at the University of Waikato, Hamilton, New Zealand. Cheney has authored, co-authored, or co-edited five books and he had published over 75 journal articles and book chapters. Recognized for both teaching and research, he has lectured, conducted research, and consulted in Western Europe and Latin America, in addition to the United States and New Zealand. He is a past chair of the Organizational Communication Division of the National Communication Association and is a reviews editor for Organization. Juliet Roper is Professor of Management Communication at the Waikato Management School, University of Waikato in Hamilton, New Zealand. She is currently the Sustainability Convenor for the Waikato Management School and representative for the school's membership in the European Academy of Business in Society (EABIS). She is co-author of The Politics of Representation: Election Campaigning and Proportional Representation, and has published articles in many journals, including the Journal of Public Relations Research, Public Relations Review, the Journal of Applied Communication Research,and the Journal of Public Affairs and Corporate Governance.

Table of Contents

Foreword   Gilbert Lenssen, The European Academy of Business in Society (EABIS)     v
Contributors     xiii
Overview   George Cheney   Juliet Roper   Steve May     3
Why Corporate Social Responsibility: Why Now? How?   Jill J. McMillan     15
A New Generation of Global Corporate Social Responsibility   Michael Stohl   Cynthia Stohl   Nikki C. Townsley     30
Progressing from Corporate Social Responsibility to Brand Integrity   Malcolm McIntosh     45
Cases and Contexts
Facing Corporate Power   Jem Bendell   Mark Bendell     59
Corporate Citizenship: The Dark-Side Paradoxes of Success   Sandra Waddock     74
Corporate Social Responsibility in Scandinavia: A Turn Toward the Business Case?   Mette Morsing   Atle Midttun   Karl Palmas     87
Corporate Social Responsibility in Asia: A Confucian Context   Glen Whelan     105
Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore   Krishnamurthy Sriramesh   Chew Wee Ng   Soh Ting Ting   Luo Wanyin     119
Corporate Social Responsibility in Mexico: An Approximation from the Point of View ofCommunication   Mariela Perez Chavarria     135
Legal Perspectives
Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility   Matthew W. Seeger   Steven J. Hipfel     155
Corporate Deception and Fraud: The Case for an Ethical Apologia   Keith Michael Hearit     167
Regulation: Government, Business, and the Self in the United States   John Llewellyn     177
Can Corporate Personhood Be Socially Responsible?   Dean Ritz     190
Economic Perspectives
How to Read Milton Friedman: Corporate Social Responsibility and Today's Capitalisms   James Arnt Aune     207
Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing   Dana L. Cloud     219
Toward an Accounting for Sustainability: A New Zealand View   Stewart Lawrence     232
Consumer Activism and Corporate Social Responsibility: How Strong a Connection?   Brenden E. Kendall   Rebecca Gill   George Cheney     241
Social Perspectives
Corporate Governance, Corporate Social Responsibility, and Communication   Stanley Deetz     267
Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa   Grant Samkin   Stewart Lawrence     279
Business, Society, and Impacts on Indigenous Peoples   Marcus Breen     292
Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem   Graham Knight     305
Environmental Perspectives
Corporate Environmentalism   Connie Bullis   Fumiko Ie     321
Greening of Corporations? Eco-talk and the Emerging Social Imaginary of Sustainable Development   Sharon M. Livesey   Julie Graham     336
Discourses of Sustainability in Today's Public Sphere   Tarla Rai Peterson   Todd Norton     351
Green Marketing and Advertising   Worawan Yim Ongkrutraksa     365
Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change   Shiv Ganesh     379
The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change   Douglas Crawford-Brown     391
Commentary on Corporate Social Responsibility: The Contributions of Communication and Other Perspectives
Is Sustainability Sustainable? Corporate Social Responsibility, Sustainable Business, and Management Fashion   Theodore E. Zorn   Eva Collins     405
Corporate Social Responsibility and Public Policy Making   Charles Conrad   JeAnna Abbott     417
The Case of the Subaltern Public: A Postcolonial Investigation of Corporate Social Responsibility's (O)Missions   Debashish Munshi   Priya Kurian     438
The Discourse of Corporate Social Responsibility: Postmodern Remarks   Lars Thoger Christensen     448
Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference It Makes   Patricia H. Werhane     459
Index     475

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