The role of designers in communication and visual culture is evolving, from designers serving as commercial "hired guns" to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects.
In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota and an expert on the subject, provides an overview of the phenomenon of design authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.
|Product dimensions:||6.90(w) x 9.40(h) x 0.90(d)|
About the Author
Steven McCarthy: Current: Graphic Design Program, College of Design, University of Minnesota.
His long-standing interest in theories of design authorship as both scholar and practitioner has led to lectures, exhibits, publications and grant-funded research in over a dozen countries. His works of design authorship are in numerous prominent collections and his academic writing has appeared in journals devoted to design, typography, new media and education.
Steven’s graphic design work has been published in Graphis Poster, the American Institute of Graphic Arts annual, HOW, Page and in Provocative Graphics: The Power of the Unexpected in Graphic Design, among others. His creative work has been in over ninety juried and invitational exhibitions.
His artist’s books are in some prestigious collections including the Museum of Modern Art, the Victoria & Albert, the Banff Centre in Canada, the Sackner Archive of Visual and Concrete Poetry, Yale University Library and the Houghton Library at Harvard University amongst others.
Steven has published in Eye, Convergence, Design Issues, Visual Design Scholarship, and the Journal for Aesthetic Education. He is known internationally for his contributions to developing a theory of design authorship.
International design conference presentations:
Responsibility in Graphic Design, Poland (2010)
Design + Craft, Brussels (2010)
Type Writing, Birmingham, UK (2011)
Second International Typography, Portugal (2011)
Design Research Society, Bangkok (2012)
Table of Contents
1 Concept, History 1
Design Authorship Explained 11
Design Authorship's Enabling Technologies 15
Timeline of Design Authorship 31
Interview: Rick Poynor 43
Interview: Ellen Lupton 47
2 Writing, Type, Text 51
Writing needs Graphic Design 51
Typographic Design Authorship 61
The Visual-Verbal Text 71
Typography And Life: A Comparison 81
Interview: Kenneth Fitzgerald 89
Interview: Anne Burdick 91
3 Advocacy, Social Activism
Cultural Legitimacy 95
Designer as Author Activist 99
Design Advocacy Across Media 111
Interview: Mieke Gerritzen 119
Interview: Noel Douglas 121
4 Design for Art's Sake
Critical Design and Design Fiction 125
The Art-Design Zone 139
Sampling and Remixing 147
Interview: Warren Lehrer 153
Interview: Johanna Drucker 157
5 Entrepreneurism and Economy
Design Entrepreneurism and Economy 161
Designer Stories Through Entrepreneurial Publishing 171
Interview: Doug Powell 189
Interview: Rick Valicenti 191
6 Community Design Authorship
Community Design Authorship 195
Curating Design Authorship 203
Interview: Armin Vit 217
Interview: Michael Longford 219
URL index 226