The traditional print world,as we have known it,is dead. In the brave new world of electronic publishing,a radical restructuring caused by the rapid emergence of the Internet's World Wide Web is wreaking havoc on the Fourth Estate is giving way to the Digital Estate. Easy access to the Internet has changed the way information can be found and provided. Anyone with a modem can do a search that will provide him or her with more information in a shorter amount of time than a week's trip to the best library. This phenomenon presents a new dilemma to traditional content providers. Are they becoming obsolete? This specter of obsolescence is haunting the world of books,magazines,and newspapers. As the competition heats up with software companies,advertisers and manufacturers,this book addresses the quandary the media finds itself in and provides working solutions that media companies of all sizes and types can use to ensure they survive into the 21st century and beyond. It discusses the far-reaching consequences for the media industry and for any other business that comes in contact with it. For example,traditional publishers face new competitors,from such places as Silicon Valley and Madison Avenue. These same publishers face new "all-the-time publishing" models,where the concepts of deadlines and issue date are obsolete. In its place is a dynamic publication,which is constantly changing and constantly evolving.
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||5.76(w) x 8.68(h) x 0.69(d)|