As consumers, we are immersed in all things digital. We socialize on Facebook, we buy groceries on Amazon, we stream content on Netflix, and we track our exercise using Fitbit. But as successful as these services are, they only scratch the surface of what is truly happening. Like the first Industrial Revolution, today's Digital Revolution is taking advantage of technology convergence, hyper-connectivity, and societal change. These conditions are creating new experiences, capabilities, and business models that are disrupting the status quo "playing rules" that have existed for the last century.
In this book, technology executive Hans Hwang offers over twenty-five years of global experience in helping organizations transform to meet new demands. He goes beyond business theory and instead shares case studies from every industry. The core best practices are outlined in a digital methodology that you can apply within your organization. This book is as much about answering the questions of "how" as "what". Hwang delves into the role of analytics, innovation, and platforms in a digital world. If that sounds a bit clinical, not to worry - Hwang liberally includes a "spoonful" of irreverent humor to keep you engaged.
If you are a business owner, executive, or policy-maker, this book is designed to provide insights on how to navigate through the digital journey. All readers should benefit by understanding how their role or function is likely to be impacted; and what they can do to best position themselves in a post-Digital world. This is especially true for those in product management, sales, marketing, strategy, or IT functions - which will be significantly transformed over the next few years.
Note - readers will also have the opportunity to continue to learn and engage with the author on the site www.thedigitalhandbook.net
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About the Author
More recently Hans has led numerous global practices for Cisco, including Collaboration and Digital Solutions. Hans partnered closely within Cisco, but also with ecosystem partners to lead the digital marketplace. Through his role as leader of Global Enterprise services Hans oversaw numerous digital transformation programs with large and small clients around the world.
This is Hans' first book.