The Digital Matrix: New Rules for Business Transformation Through Technology

The Digital Matrix: New Rules for Business Transformation Through Technology

by Venkat Venkatraman
The Digital Matrix: New Rules for Business Transformation Through Technology

The Digital Matrix: New Rules for Business Transformation Through Technology

by Venkat Venkatraman

Hardcover

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Overview

This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption.

Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors.

The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

With The Digital Matrix, you will:

  • Learn to navigate the world of digital ecosystems
  • Discover ways of competing and collaborating with other companies to create and capture value
  • Realize how powerful machines can amplify your company’s human talent
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future

Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future.

Your company’s future depends on its ability to harness digital technology. Don’t wait!


Product Details

ISBN-13: 9781637560204
Publisher: Wonderwell
Publication date: 03/07/2023
Pages: 280
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies. Widely published in leading academic and practitioner journals, he has been recognized as a top-cited researcher by Google Scholar and Stanford University. He has lectured and conducted digital strategy workshops all over the world with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He is a distinguished alumnus of Indian Institute of Management, Calcutta. He lives in Boston, Massachusetts.

Table of Contents

Preface 1

Introduction: Your Business… Handicapped by an Old Rulebook 6

Part 1 Your Business is Already Digital

Chapter 1 The Nexus of Scale, Scope, Speed 18

Chapter 2 The Digital Matrix 31

Part 2 Three Phases of Transformation

Chapter 3 Experimentation at the Edge 54

Chapter 4 Collision at the Core 80

Chapter 5 Reinvention at the Root 100

Part 3 Three Winning Moves

Chapter 6 Orchestrate and Participate across Ecosystems 124

Chapter 7 Collaborate to Co-Create New Capabilities 148

Chapter 8 Amplify Your Human Talent with Powerful Machines 167

Part 4 Your Digital Transformation

Chapter 9 Your Theory of Digital Adaptation 190

Chapter 10 Your Rules Matrix 207

Acknowledgments 241

Notes 246

Index 270

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