The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Paperback(Expanded Edition)

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Overview

The classic bestseller outlining tactics for any business striving to achieve market dominance


What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year's Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.


Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Product Details

ISBN-13: 9780201407198
Publisher: Basic Books
Publication date: 01/10/1997
Edition description: Expanded Edition
Pages: 224
Sales rank: 264,612
Product dimensions: 5.38(w) x 8.25(h) x 0.62(d)
Lexile: 1170L (what's this?)

About the Author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.
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