The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Audio MP3 on CD(MP3 on CD - Unabridged)

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Overview

Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:

•Reveals the four "wings" of the Dragonfly Effect—and how they work together to produce colossal results
•Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
•Leverage the power of design thinking and psychological research with practical strategies
•Reveals how everyday people achieve unprecedented results—whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Product Details

ISBN-13: 9781491581933
Publisher: Brilliance Audio
Publication date: 12/09/2014
Edition description: Unabridged
Product dimensions: 5.25(w) x 6.75(h) x 0.50(d)

About the Author

Andy Smith is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.

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