The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change / Edition 1

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change / Edition 1

ISBN-10:
0470614153
ISBN-13:
9780470614150
Pub. Date:
09/28/2010
Publisher:
Wiley
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change 3.8 out of 5 based on 0 ratings. 6 reviews.
RolfDobelli More than 1 year ago
Social media endow ordinary people with extraordinary powers of communication. You can use these powers to good purpose by following the advice of the husband and wife writing team, Jennifer Aaker and Andy Smith, who collaborated with journalist Carlye Adler. Their "Dragonfly Model" teaches you to harness social media to promote positive social change. The authors include tips, templates and cheat sheets to aid you in your quest, and include shining tales of corporate, nonprofit and individual heroes. Their website connects you with others with whom you can exchange stories and share resources. getAbstract recommends this model to small businesses, nonprofits or any potential hero striving to make a difference.
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