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The Dynamics of Advertising
     

The Dynamics of Advertising

by Jackie Botterill, Iain MacRury, Barry Richards
 

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ISBN-10: 9058230848

ISBN-13: 9789058230843

Pub. Date: 11/01/2000

Publisher: Taylor & Francis

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Product Details

ISBN-13:
9789058230843
Publisher:
Taylor & Francis
Publication date:
11/01/2000
Pages:
300
Product dimensions:
8.00(w) x 10.00(h) x 2.00(d)
Age Range:
18 Years

Table of Contents

Introduction: Dynamic and Senuous Representations of Cultural Values
The Historical Dynamics of the Advertising Industry
The History of Advertisments
The Academic Critique of Advertising
The Dynamics of Cultural Change: Commercial Culture in the Age of Identity
The Psychodynamics' of Advertisements
Psychosocial Categories for the Study of Everyday life: Design of the Present Research
Driven by Passion? Car Advertisement Content 1950-1998
Going to Market: Banking and the Advertising Dynamic
The Democratisation of Credit
Conclusions: The Re-Emergence of the Rational Consumer

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