ISBN-10:
0415805686
ISBN-13:
2900415805680
Pub. Date:
03/24/2010
Publisher:
Taylor & Francis
Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century / Edition 4

Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century / Edition 4

by Taylor and Francis
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  • Product Details

    ISBN-13: 2900415805680
    Publisher: Taylor & Francis
    Publication date: 03/24/2010
    Series: Routledge Communication Series
    Edition description: Older Edition
    Pages: 448
    Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

    About the Author

    Richard Perloff is a nationally recognized scholar in the science of persuasion and the first Director of the School of Communication at Cleveland State University. In his tenure at Cleveland State he also served as Communication Research Center director and Chair of the Department of Communication. Dr. Perloff works in several communication areas including: persuasion, news media, and health communication.

    In 2004, he was named a Fellow of the Midwest Association of Public Opinion Research and was president of the organization in 1995. During elections he is often on radio and television as a guest commentator.

    He is also the author of the LEA books Persuading People To Have Safer Sex: Applications of Social Science To the Aids Crisis (11/00), which has sold 304 cloth and 918 paper copies, and Political Communication: Politics, Press, and Public in America (1/98), which has sold 239 cloth and 1,552 paper copies.

    Table of Contents

    Part 1Foundations1
    1Introduction to Persuasion3
    2Attitudes: Definition and Structure36
    3Attitudes: Functions and Consequences73
    4Attitude Measurement101
    Part 2Changing Attitudes and Behavior117
    5Processing Persuasive Communications119
    6"Who Says It": Source Factors in Persuasion149
    7Message Factors176
    8Personality and Persuasion211
    9Cognitive Dissonance Theory223
    10Interpersonal Persuasion246
    Part 3Persuasion in American Society271
    11Advertising273
    12Communication Campaigns302

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    The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century 1 out of 5 based on 0 ratings. 1 reviews.
    Anonymous More than 1 year ago
    This book was over 3 weeks late! The course is just about over, what was the point in ordering it?