What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs.
Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text’s companion website provides expanded resources for students as well as materials for instructors to use in the classroom.
The Dynamics of Political Communication immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
|Publisher:||Taylor & Francis|
|Edition description:||New Edition|
|Product dimensions:||7.40(w) x 9.10(h) x 0.90(d)|
About the Author
Richard M. Perloff, Professor of Communication, Political Science, and Psychology at Cleveland State University, has a very successful persuasion textbook with Routledge, now in its sixth edition (2017), as well as an earlier scholarly text on political communication (1998). He is well-known for his scholarship on the third-person effect and theoretical integrations of media influences. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004–2011. Taking scholarship to the public arena, he has had many letters to the editor of The New York Times and op-ed columns for The Cleveland Plain Dealer. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.
Table of Contents
Part One: Foundations Chapter 1: Introduction to Political Communication
Chapter 2: Philosophy, Democracy, and Political Communication
Part Two: Political Communication Concepts and Effects
Chapter 3: The Study of Political Communication
Chapter 4: Media and Political Knowledge
Chapter 5: Contemporary Political Socialization
Chapter 6: Setting and Building the Agenda
Chapter 7: Framing
Part Three: Communication and the Presidential Election Campaign
Chapter 8: Presidential Election Campaigns Past and Present
Chapter 9: Examining the Conundrums of Political News Bias
Chapter 10: Political News, Polls, and the Presidential Campaign
Chapter 11: Presidential Nominations in the Media Age Part Four: Political Persuasion
Chapter 12: Persuasion in the Presidential Campaign and the White House
Chapter 13: Political Advertising in Presidential Campaigns
Chapter 14: Presidential Debates