The Early Advertising Scene (RLE Marketing) / Edition 1

by Harden B. Leachman

Overview

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Product Details

ISBN-13:	9781138989092
Publisher:	Taylor & Francis
Publication date:	12/21/2015
Series:	Routledge Library Editions: Marketing
Pages:	260
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Multivolume collection by leading authors in the field

Table of Contents

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.