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The Early Advertising Scene (RLE Marketing)
     

The Early Advertising Scene (RLE Marketing)

by Harden B. Leachman
 

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions

Overview

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing,
manufacturing and merchandising.

Product Details

ISBN-13:
9781138989092
Publisher:
Taylor & Francis
Publication date:
12/18/2015
Series:
Routledge Library Editions: Marketing Series
Pages:
260
Sales rank:
887,085
Product dimensions:
6.25(w) x 9.25(h) x 0.54(d)

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