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The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times
     

The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times

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by Robert H. Frank
 

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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral

Overview

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matter, no matter how much economists wish to ignore them. With wit, style, and insight, Frank turns his gimlet eye to large-scale policy decisions about regulation, tax policy, and health care, and to our personal decisions about paying for food and gasoline and even to how we choose to love. In our current anxious economic climate, The Economic Naturalist's Field Guide's fascinating and revealing insights have more bearing on our pocketbooks, policies, and personal happiness than ever.

Editorial Reviews

From the Publisher
Booklist
“Witty, compelling, and sensible, these essays should resonate in this era of economic turmoil.”

Library Journal
“Frank’s writing sparkles, and the topics, which include health care and the subprime-mortgage crisis, are timely.”

Product Details

ISBN-13:
9781400111862
Publisher:
Tantor Media, Inc.
Publication date:
06/01/2009
Edition description:
Unabridged CD
Product dimensions:
6.50(w) x 5.50(h) x 1.10(d)

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From the Publisher
"Amusing, enlightening, instructive and easy to understand." —-Publishers Weekly

Meet the Author


Robert H. Frank is the Henrietta Johnson Louis Professor of Management Economics at Cornell University's Graduate School of Management and a regular columnist for the New York Times. His previous books include The Economic Naturalist, Falling Behind, The Winner-Take-All Society, Luxury Fever, and Principles of Economics (with Ben Bernanke). He lives in Ithaca, New York.

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