The Economics of Superstars and Celebrities

The Economics of Superstars and Celebrities


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Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.

Product Details

ISBN-13: 9783835008496
Publisher: Deutscher Universit�tsverlag
Publication date: 08/23/2007
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Edition description: 2007
Pages: 141
Product dimensions: 5.83(w) x 8.27(h) x 0.01(d)

About the Author

Dr. Stephan Nüesch war Assistent von Prof. Dr. Egon Franck am Lehrstuhl für Unternehmensführung und –politik der Universität Zürich. Dort ist er jetzt als Oberassistent tätig.

Table of Contents

Talent, Past Consumption and/or Popularity – Are Outstanding German Soccer Players Rosen or Adler Stars?

Local Heroes and Superstars – An Empirical Analysis of Star Attraction in German Soccer

Superstar Earnings in Soccer – Are Voluntary Salary Cap Agreements Self-Enforcing?

Superstars versus Celebrities – Big Man or Big Name?

Different Star Strategies in the Media – Why “Manufactured” Celebrities are More Lucrative than “Self-Made” Superstars


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