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The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets.
For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa.
Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.
About the Author
Aidan Manktelow is Director of Economist Corporate Network in Europe.
Frida Wallin is Associate Director at the Economist Corporate Network in Hong Kong.
Table of Contents
Contributors and sources vii
Part 1 Opportunities and challenges in emerging markets
1 The economy: megatrends 15
2 Identifying market opportunities 22
3 Governments and their policies 33
4 Managing talent and the workforce 42
5 Infrastructure and property 51
6 Supply, distribution and marketing 58
7 Innovation and R&D 70
8 Ethics and competition 76
9 Entering the market 86
10 Rebalancing and transformation 93
Part 2 Regional and country profiles
The BRICs 107
Emerging Asia 130
The Philippines 144
South Korea 147
Emerging Europe 156
Middle East and North Africa 168
Saudi Arabia 185
South Africa 197
Latin America 200