The End of Average: How We Succeed in a World That Values Sameness

The End of Average: How We Succeed in a World That Values Sameness

by Todd Rose


Members save with free shipping everyday! 
See details


Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.

The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.

In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.

Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.

Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

Editorial Reviews

The New York Times - Abigail Zuger M.D.

…a subversive and readable introduction to what has been called the new science of the individual…Dr. Rose spends much of his narrative in the worlds of education and business, offering up examples of schools and companies that have defied the rule of the average, to the benefit of all. His argument will resonate in many other contexts, though: Readers will be moved to examine their own averagerian prejudices, most so ingrained as to be almost invisible, all worthy of review.

Adam Grant

Todd Rose has achieved a rare feat: he is both provocative and right. He overturns our fundamental assumptions about talent, and offers an empowering way to rethink the world. With exciting stories, fresh data, and bold ideas, this book is far better than average.

Seth Godin

Rose will change the way you see culture, school, work and everyone around you. Taylorism is officially dead. With compelling stories and an engaging style, he transforms our understanding of who we are and what’s important.

Howard Gardner

Todd Rose’s thought-provoking book challenges the explanatory power of the everyday term ‘average,’ opening our minds to new ways of conceptualizing human variation and human potentials.

Jim Shelton

A must read for anyone who serves or creates solutions for other human beings. It serves not only as a guide for how to rethink our systems but in many ways is the best self-help book I’ve ever read.

New York Times

[S]ubversive and readable. . . . What has been called the new science of the individual.

Amy Cuddy

Fascinating and engaging. Todd Rose dispels the myth that our success can be divined by a simple number or average, whether a grade, a score in a standardized test, or ranking at work. The End of Average will help everyone—and I mean everyone—live up to their potential.

The Guardian

[Rose’s] personal experiences are recounted hearteningly in his book. That alone makes it a worthwhile read for the aspiring nonconformist.

John Seely Brown

In the midst of a war for talent, we miss opportunities to find it. This stunning book shows how almost all measures we use reduce complicated individuals to one-dimensional beings...[and] overlook how talent, context, and disposition fold together to create individual uniqueness. I couldn’t put this book down.

Daniel H. Pink

Todd Rose shows that everything we think we know about ‘average’ performance is wrong. In fact, our one-dimensional understanding of achievement—our search for the average score, average grade, average talent—has seriously underestimated human potential. This book is readable, enlightening, and way above average.

Nolan Bushnell

The future belongs to enterprises that learn how to value individual employees and individual students, and Dr. Rose’s eye-opening account of the fascinating new science of the individual shows a practical path to the adoption of individuality.

Dan Heath

Consistently mind-blowing!

Library Journal

Rose (educational neuroscience, Harvard Graduate Sch. of Education; Square Peg) presents an intriguing analysis of the science of the individual and its implications for education, the workforce, and society. His analysis reveals that computing the average of something does not mean that any one individual data element included in that calculation will equal the resulting average. In other words, he explains that there is no such thing as an average kid, employee, athlete, or anything. Rose applies his mathematical analysis to numerous data calculations common in today's society, including school progress, child development, employee performance, business product specifications, mental agility, and military preparedness. His alternative that better understands individuals includes the jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled). Rose's focus is on finding ways of appreciating the uniqueness of each person and how to maximize the full power of individuality vs. trying to fit behavior into any mathematically calculated average expectation. This is an important contribution to the highly specialized field of statistics and probability as exemplified in Stephen M. Stigler's The History of Statistics and Statistics on the Table, and Frederic M. Lord and Melvin R. Novick's Statistical Theories of Mental Test Scores. VERDICT Rose's scholarly analysis is most relevant to university libraries supporting intelligence and personality testing, psychological and sociological research, and economics.—Dale Farris, Groves, TX

Kirkus Reviews

Rose (Director, Mind, Brain, and Education Program/Harvard Univ.; Square Peg: My Story and What it Means for Raising Innovators, Visionaries, and Out-of-the-Box Thinkers, 2013) rejects the faulty benchmark of average and advocates for principles of individuality in schools and businesses. The author opens with an account of U.S. Air Force pilots in the late 1940s who found that they could not retain control of the faster and more complicated jet-powered airplanes. The problem, which was costly to the Air Force in both equipment and personnel, was found to be rooted in the design of the planes' cockpits, which had been created uniformly for the "average pilot," a person who only existed in a statistical aggregate. After extensive research, when the Air Force adopted the guiding principle of individual fit—adjustable seats, foot pedals, helmet straps, and flight suits—the matter was solved, planes ceased crashing, and pilot performance skyrocketed. Springboarding from this provocative anecdote, Rose, a pioneer in the new "science of the individual," argues that while average is a useful concept when discussing groups of people, it is a useless measurement with regard to individuals and should be abandoned. From its beginnings with a Belgian astronomer in the early 19th century, Rose traces the evolution of average as a measurement as well as its pervasive infiltration into schools and the workplace in the forms of GPAs, standardized testing, performance reviews, and personality tests. He then turns his attention to the principles that underlie the emergent science of individuality to speak to the complexities belied by "averagarian" thinking. Finally, he provides a handful of examples of companies whose commitment to its employees as individuals forms the bedrock of their success, and he speaks to the shortcomings of our current higher educational system, touching lightly on alternative approaches. An intriguing view into the evolution and imperfections of our current system but lacking a clear path toward implementing the proposed principles of individuality.

Product Details

ISBN-13: 9780062358363
Publisher: HarperCollins Publishers
Publication date: 01/19/2016
Pages: 256
Sales rank: 506,144
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

Customer Reviews