The Entrepreneur and Small Business Problem Solver: An Encyclopedia Reference and Guide

The Entrepreneur and Small Business Problem Solver: An Encyclopedia Reference and Guide

by William A. Cohen

Hardcover

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Product Details

ISBN-13: 9780471867401
Publisher: Wiley, John & Sons, Incorporated
Publication date: 04/01/1983
Pages: 654

Table of Contents

FINANCIAL PROBLEM SOLVING
The Legal Aspects of Going Into Business
Sources of Capital and How to Get a Loan
Business Insurance
Buying a Business
Leasing or Buying Equipment
Financial Management
Credit and Credit Collection
Record Keeping
MARKETING PROBLEM SOLVING
Marketing Research
How to Find and Introduce a New Product
How to Price Your Products and Services
Advertising and Publicity
Personal Selling
How to Make Money with Trade Shows
How to Develop a Marketing or Business Plan
MANAGEMENT PROBLEM SOLVING
Recruiting Employees
Protecting Your Idea
Personnel Management
How to Avoid Getting Ripped Off
How the Computer Can Revolutionalize Your Business

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