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The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride

The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride

by Darren Hardy


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The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride


This book is designed for those new (or early stage) to entrepreneurship or those who have watched from afar and have wanted/wished to join in, but the fear of the unknown has kept them stupefied and in paralysis.

This book will detail the worst (which is not so scary after all) and the best (which is absolutely thrilling) of being in business for yourself and give you the essential skills to be successful (preventing the 66% death rate).

The focus of the book is on the emotional journey one takes when they step onto the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and self-defeating conditioning of past/upbringing), inoculate (from the naysayers, dream stealers and pains of rejection and failure) and guide them (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses.

Product Details

ISBN-13: 9780990798620
Publisher: Success
Publication date: 03/03/2015
Pages: 272
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)
Age Range: 3 Months to 18 Years

About the Author

For the past two decades, Darren has been a business leader in the success and human achievement industry. Today he is the visionary force behind SUCCESS magazine as its Publisher and Founding Editor.

Darren also mentors many of today’s highperforming CEOs, advises large corporations, and sits on the board of several companies and nonprofit organizations.

He is a New York Times best-selling author, media contributor, and highly sought-after keynote speaker. Darren’s mission for this book and supporting resources is to “onboard” and empower 10 million new entrepreneurs globally.

Table of Contents

Introduction The Ticket Booth: to Ride or Not to Ride 17

The Moment of Uh-Oh!

Now Is the Time to Ride

Decision Time

What This Book Will Do

Chapter 1 The Height Requirement What It Really Takes to Survive and Thrive in Business 31

Finding What Matter

Finding Your Fight

Finding Your Strength

Your Care Awaits!

Chapter 2 Secure Your Shoulder Harness: You Will be Thrashed About (Severely at Times) 61

Beware the Crabs

Embrace Your Freaky Nature: Five Strategies

1 Stop Being Likable

2 Become Laughable

3 Define Success

4 Get a Grip

5 Reduce Recovery Time

The Track Ahead

Chapter 3 Fuel for The Motor: Shut your Mouth (And Others Sales Essentials) 87

The Choice

Your Number One Job

There's No Hiding (embarrassing!)

You Already Know How to Sell

Building Your Sales Muscles: Nine Steps

1 Don't kill Your Customer

2 Get in Bed with Your Customer

3 Don't Be a First Date Fred

4 Sell Like John Lennon

5 Find a Bridge

6 Sell in Bulk

7 Deliver Shock and Awe

8 Sell to the Best, Forget the Rest

9 Find Your Dream 50

Chapter 4 Filling Your Empty Seats: Find The Best for Die with The Rest (Your Choice) 121

The Entrepreneur's Dilemma

The Costliest Mistakes You Can Make

A-Players Only

Building a High-Performance Culture

Recruiting: Your Key Skill

Be a Master Recruiter: Three Principles

Principle 1 Know What You Want

Principle 2 Know What They Want

Principle 3 The F-Factor

Putting Out the Fire with Gasoline

Chapter 5 Riding In the Front Seat: Leadership: Stepping Up Without Screwing up 149

It's Your Fault

This Ain't Your Daddy's Leadership

Enter the 21t Century Leader: Four Qualities

1 Leaders Set the Pace

2 Leaders Do What's Unpopular

3 Leaders Grow Others

4 Leaders Let Others Lead

The Gift of Leadership

Chapter 6 Picking Up Speed: Become Insanely Productive without Losing Your Mind 177

Your Success Vitals: Four Keys

1 Your Vital Functions

2 Your Vital Priorities

3 Your Vital Metrics

4 Your Vital Improvements

A Success Vitals Summary

So What's Stopping You?

Chapter 7 Hands In the Air: Terror Is Part of the Thrill (No, Really)209

Facing Down Fear

Six Brain Hacks to Conquer Fear

Terrifyingly Thrilling!

Chapter 8 Smile For the Camera: Don't Miss the Point 231

DON'T: Want What You Don't Want

DON'T: Miss Right Thing

DO: The Right Thing

DO: Trust Your Gut

DO: Keep Your Resolve

DON'T: Forget Why

DO: Seek Your Greatness

Epilogue 251

Final Word 259

Acknowledgemenets 262

Additional Resources 267

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The Entrepreneur Roller Coaster: Why Now Is the Time to #Join the Ride 5 out of 5 based on 0 ratings. 1 reviews.
FlorMazeda More than 1 year ago
Darren Hardy takes his personal experience and that of hundreds of CEOs, business owners and entrepreneurs he has interviewed over the years to deliver the most complete guide to start a new business or improve an existing one. This book is not your typical business advice book, it is a master study guide, a workbook with plenty of extra resources in between pages, you won't be just reading a book you will work and act on it as you read. This book shines a light for those that are new or looking into becoming entrepreneurs, it lets you know what's ahead of the curve so you can be ready for the falls or eager to reap the rewards of your business venture. Darren shares a personal experience on hiring the right people to your team that has made a huge impact on the way I look at my team members. His no-nonsense approach at this vital step is just part of the invaluable information you'll get. This is without discussion the best business book I have read. Read it, study it and apply the ideas and recommendations, read it once a week for a month, then once a month for a year, as you  progress in your business you will find more valuable information to apply, tie it with the DarrenDaily mentorship program, the audio version of the book and you will see a year from now........You will be unrecognizable!!!