The Entrepreneur's Guide to Running a Business: Strategy and Leadership

The Entrepreneur's Guide to Running a Business: Strategy and Leadership

by CJ Rhoads


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Product Details

ISBN-13: 9781440829888
Publisher: ABC-CLIO, Incorporated
Publication date: 05/31/2014
Series: Entrepreneur's Guide Series
Pages: 306
Product dimensions: 6.30(w) x 9.40(h) x 1.20(d)

About the Author

CJ Rhoads, DEd, is founder and CEO of HPL Consortium, Inc., a business that develops technology tools to help people connect with health, prosperity, and leadership.

Table of Contents

Illustrations vii

Acknowledgments xi

Introduction xv

1 Strategy: Flourishing in Business during a Recession 1

2 The Many Faces of Leadership 23

3 Business Models and Writing Plans 49

4 Teamwork and Finding Resources 63

5 Keeping Up with Information Technology 87

6 Market Research and Marketing 115

7 Branding and Advertising 135

8 Pricing and Proposing 157

9 Selling 175

10 Financials: A Picture of the Business 187

11 Sources of Capital 221

12 Funding Decisions and Giving Back 241

Appendix A About the Authors in the Series 251

Appendix B Leadership Research 257

Appendix C Entrepreneurial Death Traps 269

Appendix D Website Resources 281

Appendix E Goal Seek and Break-Even Analysis 287

Notes 289

References 297

Index 301

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