The Environmental Capitalist: Making Billions by Saving the Planet

The Environmental Capitalist: Making Billions by Saving the Planet

by Carl Hall


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The new environmental hero is the capitalist, the entrepreneur. Self-confessed environmental capitalist Carl Hall argues that we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be "green" will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest goods in the supermarket. We need to turn to self-interest and the invisible hand. Treating environmental questions as something that can be solved by appealing to people’s good nature is a red herring. In this controversial but inspiring book, Hall argues that capitalism is a system that can optimize anything we tell it to optimize, be it the most efficient refinery or the lowest-cost windmill. For companies that are serious about addressing the challenges the world is facing, there are great opportunities to turn bold actions into profits. As Hall says, "Sustainability is the biggest business opportunity in the history of the world!"

Product Details

ISBN-13: 9781907794780
Publisher: LID Publishing
Publication date: 06/02/2015
Pages: 192
Product dimensions: 6.10(w) x 9.30(h) x 0.80(d)

About the Author

Carl Hall is an entrepreneur and the founder of Alder, a private equity fund focused on growth companies in the clean technology industry.

Table of Contents

Part 1 This Is Environmental Capitalism

Chapter 1 I am Carl Hall and this is what I believe 11

Chapter 2 The real Nordic Model and Environmental Capitalism 27

Chapter 3 The coming age of scarcity ? the greatest business opportunity in the history of mankind 37

Chapter 4 How I became an Environmental Capitalist 49

Part 2 What I Learned From Nordic Environmental Capitalists

Chapter 5 How to spot the scarcity opportunity 63

Chapter 6 The principle of dematerialization 75

Chapter 7 The principle of waste-to-gold 87

Chapter 8 The principle of nature sourcing 99

Chapter 9 The principle of scarcity design 115

Chapter 10 The principle of power pricing 125

Part 3 How We Can All Become Environmental Capitalists

Chapter 11 Lessons for policymakers 143

Chapter 12 Lessons for investors 163

Chapter 13 Lessons for entrepreneurs 181

Chapter 14 Our envirotastic future! 195

References 202

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