The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action.
What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation.
Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
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About the Author
As an entrepreneur, Mr. Lantz founded Internet companies Esquire Interactive, 55-Alive!, RV Listings Online.com, and Retirement Communities Online, and is a co-founder of Widget Realm, Inc., a company devoted to developing communication widgets on the Yahoo! widget platform. Mr. Lantz currently serves as an officer and director on a number of Internet and non-Internet - based companies, and formerly served as President, CEO, and a Director of a publicly-held mining exploration company.
Mr. Lantz graduated from Indiana University's Maurer School of Law cum laude and was a member of Law Journal/Law Review, and received an M.B.A. in Finance from Indiana University's Kelley Graduate School of Business, both in December, 1990. He also received a B.B.A. in Business Administration (Finance and Marketing) from The University of Iowa in May, 1987.
Mr. Lantz has authored a number of articles on Internet marketing for attorneys.
Mr. Lantz is a member of the Arizona State Bar Association, and admitted to practice before the Supreme Court of Arizona and the United States District Court, District of Arizona.