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In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
About the Author
Elihu Katz is Professor at the Annenburg School ofCommunication, University of Pennsylvania, Emeritus Professor ofSociology and Communication at the Hebrew University of Jerusalem,and Scientific Director of the Israel Institute of Applied SocialResearch.
Table of ContentsIntroduction to the 1993 Edition.
1. On Viewing Dallas Overseas: Introduction to theStudy.
2. Reading Television: Television as Text and Viewers asDecoders.
3. The Research Design.
4. One Moroccan Group: A Transcipt and Commentary.
5. Cultural Differences in the Retelling of an Episode.
6. Mutual Aid in the Decoding of Dallas. .
7. Referential Reading.
8. Critical Reading.
9. Neither Here Nor There: Why Dallas Failed in Japan(with Sumiko Iwao).
10. Dallas and Genesis: Primordiality and Seriality inPopular Culture.
11. Dallas as an Educational Game.