The Export of Meaning: Cross-Cultural Readings of Dallas

The Export of Meaning: Cross-Cultural Readings of Dallas

by Tamar Liebes, Elihu Katz


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Product Details

ISBN-13: 9780195054873
Publisher: Oxford University Press, USA
Publication date: 09/01/1989
Series: Communication and Society Series
Pages: 208
Product dimensions: 6.75(w) x 9.50(h) x 0.75(d)

About the Author

Tamar Liebes is Lecturer in Communication at the HebrewUniversity of Jerusalem and was formerly a radio producer at theIsrael Broadcasting Authority.

Elihu Katz is Professor at the Annenburg School ofCommunication, University of Pennsylvania, Emeritus Professor ofSociology and Communication at the Hebrew University of Jerusalem,and Scientific Director of the Israel Institute of Applied SocialResearch.

Table of Contents

Introduction to the 1993 Edition.


1. On Viewing Dallas Overseas: Introduction to theStudy.

2. Reading Television: Television as Text and Viewers asDecoders.

3. The Research Design.

4. One Moroccan Group: A Transcipt and Commentary.

5. Cultural Differences in the Retelling of an Episode.

6. Mutual Aid in the Decoding of Dallas. .

7. Referential Reading.

8. Critical Reading.

9. Neither Here Nor There: Why Dallas Failed in Japan(with Sumiko Iwao).

10. Dallas and Genesis: Primordiality and Seriality inPopular Culture.

11. Dallas as an Educational Game.

Appendix One.

Appendix Two.

Appendix Three.



Name Index.

Subject Index.

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