The Fashion Switch: The New Rules of the Fashion Business

The Fashion Switch: The New Rules of the Fashion Business

by Joanne Yulan Jong

Paperback

$18.99
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Overview

HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?

Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.

Read The Fashion Switch to discover a proven five-step method that will enable you to:

• Strengthen your unique brand story to powerfully convey your brand’s value quickly and easily

• Create consistent distinct visual guidelines that take your brand to a new level

• Stay ahead of fast-moving market changes and innovate to remain relevant

• Engage and nurture customers to build an army of brand fans to grow your business

• Gain full control of your finances and business strategy

• Unlock the potential of your business and seize the opportunities of the new digital era of fashion

Product Details

ISBN-13: 9781781332399
Publisher: Rethink Press Limited
Publication date: 10/04/2017
Pages: 186
Sales rank: 722,150
Product dimensions: 5.50(w) x 8.50(h) x 0.40(d)

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