The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program

The FAVORS Virtual Assistant Guide: How to Implement a Social Media Marketing Program

by Regina Y. Favors

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Attached are the recommendations for the development of a virtual assistant handbook for realtors. The recommendations consist of five major sections and practical step-by-step procedures for creating a Facebook Fan Page and managing a WordPress blog. The recommendations also include information about managing an online social media marketing campaign and monetizing company websites, all tasks the Virtual Assistant would be responsible for in terms of providing back office support. The purpose of the eBook is to provide a handbook that allows real estate agents to teach and train their VAs on how to provide both general back office support and on how to initiate and manage online marketing campaigns for real estate properties.


Develop a working knowledge of social media networking and social media marketing terminology.
Review two types of marketing packets.
Review types of listing presentations.
Create and develop a Listing Coordination Plan.
Initiate and maintain a WordPress blogging site.
Initiate, conduct, and maintain an Internet marketing campaign.
Manage and link online social media accounts.
Generate traffic and e-Marketing reports.
Develop a marketing research program by conducting web research.
Manage an SEO advertising program.
Review social media advertising terminology.
Generate online web traffic.
Create a backlink.
Create an e-Marketing Campaign.
Create a Facebook Fan Page.
Create Google advertising accounts.
Monetize websites.
Develop and maintain standard real estate documents.


I. Working Knowledge

A. Social Media Networking (SMN)
1. Facebook
2. Twitter
3. LinkedIn
4. Google Plus

B. Social Media Marketing (SMM)
1. Delicious
2. Digg
3. YouTube
4. Blogs/Forums

C. Buyer/Seller Marketing Packets
1. Seller's Marketing Packet
2. Buyer's Marketing Packet
3. Document Preparation

D. Listing Preparation

E. Listing Coordination

II. WordPress Content Management

A. Maintaining an Existing Site

B. Initiating a WordPress Site

1. Signing Up

2. The Dashboard
a. Settings
b. Tools
c. Users
d. Appearance
e. Pages
f. Posts

III. Web Traffic and Internet Marketing

A. Developing a Marketing Strategy and Implementation

B. Conducting Web Research

C. Managing an SEO Advertising Program
1. Understanding PPC
2. Understanding CPC
3. Creating an AdWords Campaign
4. Generating Online Traffic
5. Creating an e-Marketing Campaign
6. Creating a Facebook Fan Page
7. Creating Google Accounts
8. Monetizing the Website(s)
9. Analyzing and Reporting Data

IV. Summary of Duties and Responsibilities

V. Note on Working Attitudes

Thank you for purchasing the book.

Product Details

BN ID: 2940013662322
Publisher: Favors Publications
Publication date: 11/05/2011
Series: For VA Realtors , #2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 23 KB

About the Author

Regina Y. Favors () has a B.A. and an M.A. in English from San Diego State University. She has over 10 years of combined experience in English tutoring, teaching, editing, and professional writing. She is currently the founding CEO and Chief Instructional Designer of The Regina Y. Favors Learning Center (d.b.a. Favors Learning Center), a learning management solutions provider of academic resources, corporate training solutions, educational support services, and procedure documentation.

Ms. Favors’s academic background is rooted in teaching English and English as a Second Language at the community college level. She has adopted a professional teaching mission to help students exercise responsibility for their own writing. She develops strategies and methods for students to take the material and teach it to themselves and to their fellow peers. Students learn during each semester how to manage tasks and revise their own writing. Ms. Favors uses the “how-to” method to help students think about the “steps” to the solution.

Ms. Favors’s professional background is rooted in writing management. She is currently a professional freelancer, well-versed in the principles of web content development, user guide and training manuals, curriculum development, business planning, technical writing, and other forms of procedure documentation. As founding President & Editorial Director of Favors Writing Management, Ms. Favors provides consulting for a number of content and data management projects. FWM is an Internet-based content development company through which Ms. Favors currently manages three blogs and delivers procedure documentation solutions.

Ms. Favors is currently working on creating multiple textbooks on the subjects of revision writing. She loves all of Bette Davis’s movies and thinks dogs are great!

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