“…a guide for smart, ambitious women who want to make their mark on the world…a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”―Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
The Fearless Woman’s Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.
Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.
Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.
In The Fearless Woman’s Guide to Starting a Business, learn about:
- The main reasons business owners report why they closed their businesses—and how you can avoid failure
- Specific techniques and insights needed for building a startup and brand that is authentic to who you are
- How to turn your side hustle or hobby into a money-making endeavor
- Strategies for navigating the sometimes-hostile world business women live and work in every day
Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my Homeboy, Believe It, or Boss Up! will love The Fearless Woman’s Guide to Starting a Business.
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About the Author
Ameé is also an experienced businesswoman with almost 20 years at the helm of many organizations—from solopreneurial efforts to multi-million dollar companies. She has coached and worked with many start-ups over the years, understanding the unique challenges that come with earning the first dollar for any business venture. Today, through her work in the field of psychology and mental wellness, she brings a thought-provoking harmony of practical strategies combined with the underlying drives that affect women and their business success.
Read an Excerpt
Grab a Drink
Let me set the stage.
The scene is happy hour at a cocktail lounge and there is a group of women sitting around in plush couches and dim lighting, taking full advantage of half-price drinks. You and I have never met but we have a shared friend who invited us both to join this weekly ritual of socializing with adult beverages.
Apparently, this group of women gets together regularly to muse about their side hustles, bosses, co-workers, and otherwise share their frustrations with sympathetic and understanding ears before most of them peel off, and head home so that they can assume the other roles of mother, wife, or whatever else is always waiting for them at the end of every day.
At some point during the conversation, the topic turns to starting a business or, in the case of one woman in our group-restarting a business after having to shut hers down due to the coronavirus pandemic in 2020. Suddenly your ears perk up because you have been thinking about doing this for quite some time now. You have been making handmade jewelry for years and have often wondered if you could turn it into a full-fledged business instead of just a hobby.
So, sensing a pause in the conversation, you take the opportunity to then speak up and ask the group, “I want to start my own business and don’t know where to begin. What do you guys recommend?”
Our mutual friend pops up in her seat and says, “Oh wait–you have to hear this. This is why I asked her to come tonight.” She turns to me and says, “Ameé, tell everyone your story.” Our friend then, rather dramatically if you ask me, nestles back into her seat, clutching her glass of wine, preparing herself for the long haul with a shit-eating grin because she knows what’s coming and can’t wait for everyone else to hear.
Feeling uncomfortable because I normally prefer to remain a fly on the wall and ease myself into a group of people I don’t really know, here I am being singled out. I lift myself up from my hiding position I had taken on the couch, reach out to grab my margarita off the table in front of me and take a long sip on the straw. I look around into the faces of everyone in our circle, all looking back at me and then I turn to you and ask, “Well, do you want to know the easy way or the right way?”
You look right back at me and without hesitation say, “Definitely the right way.”
And just like that-you didn’t know it-but you and I instantly became friends.
Now, I don’t know you but that doesn’t matter. I now care about you because you want to do something fucking heroic and brave and scary – you want to be in business for yourself and so that makes us comrades and accomplices. And as your accomplice, I don’t want you to make any of the mistakes or fall into the traps and pitfalls I did, and other women routinely do.
So I want to make sure that as I answer your question, I get right to the point as directly as possible because I don’t know if I’ll ever see you again, but I want to make damn sure that I make an impression on you that will leave you thinking about our conversation for a while. Because I have codes I live by and one of them is that there is no bullshit to be found in my world. You will know where I stand and the only motivation behind what I say-no matter how pointed or salty it seems- is that I really do want to see you win.
Table of ContentsIntroduction | Grab a Drink
Chapter One | Princesses, Unicorns & Astronauts
- The Blank Slate
- Playing Your Part in the Family Drama
- The Family Belief System
- Exiting Stage Right-How to Break Free of The Old Roles
- Why It’s Hard to Break Free
- Now, Who Do You Think You Really Are?
- Putting It Together
Chapter Two | Why Do You Want Your Own Business?
- Road Trips or Cruise Ships: The Difference between Starting, Running and Doing a Business
- Are you a Maker or a Mogul?
- Money Goals
- Destination Ahead: What is My Big Reason Why?
- Now, Who’s Coming with You?
- Now, to have all of this, do you really need to start your own business?
- Do I Need to Have a Purpose?
- It’s never too late.
Chapter Three | The Neuroscience Behind Business Success
- The Skills Required to Be an Unstoppable Entrepreneur
- Why Do Businesses Fail?
- Beyond the Numbers: The Real Reasons an Entrepreneur Quits
- Inside the Brain of the “Almost but Not Quite Successful” Businesswoman
- Understanding Brain Building & Architecture
- The Teenage Brain
- How The Stress of Childhood Becomes The False Alarms for Adults
- So how does this process work?
- Bringing It All Together
- Great. Now What?
- Final Word
Chapter Four | Sketching Out Your Roadmap
- Step 1 – Sit down and set your Destination: Your goals for your business and lifestyle
- Step 2 – Now get yourself tested
- Step 3 – Draft up your business idea and plan
- Step 4 – Do Some Market Research
- Step 5 – Review the Results & Identify the Themes & Surprises
- Step 6 – Join a Gang or Start One Yourself\Step 7 – Look at your draft and decide how it or if it should change to achieve your goals
Chapter Five | Setting Your Price and Getting It
- The Financial Disadvantages from Being Female
- Understanding What to Charge
- How to Level Up
- Strategies for Changing Your Money Mindsets
- SPECIAL NOTE: Is It Financial Dependence or Financial Abuse
Chapter Six | Becoming Authentic: Defining Who You Are & What You Stand For
- What is a Brand?
- What Neuroscience Tells Us About Branding
- The Dimensions of a Sticky Brand
- Finding Your Niche & Market Differentiation
- Finding Your Own Ocean
- Becoming Authentic
- Creating Your Doctrine: Defining What You Stand For?
- Choosing Your Hero & Writing the Story of Their Journey
- Identifying Your Symbols
- Identifying Your Attitude
- Identifying Your Followers and the Haters
- The Short Cuts to the Primal Brain
- Courting your Customer
- Why Dating, I Mean, Business is Hard
- Final Word: A Story About Why Authenticity Matters
Chapter Seven | Becoming Courageous: Learning How to Say What You Need & Get What You Want
- Why We Are the Way We Are: A Shame-Free/Evidence-Based Review of How our Interpersonal Styles are Formed
- How We Learned to Communicate with Others
- How To Identify Our Communication Styles
- Assertive is a Dirty Word
- Becoming Courageous: Face Your Fears
- Becoming A Shepherd
- Examples of Shepherds and Shepherds-In-Training in Action
Chapter Eight | Becoming Unstoppable
- What is Resiliency
- Becoming Unstoppable
- How to Look at The Bright Side
- Going from Positive Thinking to Positive Acting
- Limiting Catastrophic Thinking
- How to Not Just Survive, But Thrive After a Set-Back
- It Doesn’t Have to be Big to Make you Feel Bad
- Build Your Relationships
- Instead of Managing your Time, Manage Your Energy
- Back to the Future
- Being in Alignment with the Future You
- Laying Out the Route for the Journey
What People are Saying About This
“As a therapist, as a fellow female entrepreneur, I want to shout from the rooftops about HOW IMPORTANT this book is! What hardly anyone tells you is that going into business for yourself necessitates some real personal growth work, which causes so many people to give up before they’ve shared their greatness with the world. With this witty, engaging book, packed full of relatable metaphors and information about how we’re affected by stress, Ameé provides vitally necessary information to help women succeed. I truly wish I had this book when I started my business; it would’ve deeply empowered me from the start.”
Sarah A Gilbert, LCSW, Transitions Therapy LLC
“Ameé is an incredibly impressive human! She is brilliant, for starters. She is also multidimensionally talented, curious, and fiercely committed to helping others in their quest for growth and transformation. Ameé can articulate a thought, an idea, a proposal, theory…with so much clarity, genuineness, experience, and thoughtfulness.”
Wendy Behary, author of Disarming the Narcissist: Surviving and Thriving with the Self-Absorbed and clinical and training director at The Schema Therapy Institute of NJ-NYC-DC
“Ameé covers everything womxn need to know about having a huge impact on the world with their businessesfrom confidence, to making money, handling haters, and living your values and integrity. This is the book I wish I’d had five years ago. If you want to be unstoppable while creating a sustainable business, this is a must read.”
Melanie Childers, master coach for feminist entrepreneurs
“Ameé Quiriconi’s book is a guide for smart, ambitious women who want to make their mark on the world with confidence. She walks you through a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”
Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
“Ameé Quiriconi is blazing a trail for others who may feel ‘stuck’ in a holding pattern of personal development. Her works are must reads!”
Sharon St. Marie, owner of The Belle Chapel
“Ameé has a true and deep understanding of what it is to free oneself from the internal and external systems that oppress and suppress women like us. I recommend this book for any woman with an entrepreneurial spirit, women who lead, and those that love women who seek to find their truth.”
Shannon Ivey, MFA AEA, founder and creative fairy godmother of #whatshesaidproject
“Reading this book is like sitting with your best friend and sharing bits of wisdom over coffee or tea. Ameé writes in a very refreshing and genuine way. Her guide is an eye-opener, hear-opener, mind-opener! I would recommend it to anyone wanting to move in the right direction in life and business.”
Michaella Rugwizangoga, business leader, poet, member of the World Economic Forum Future Global Council on Mobility
“I have always referred Ameé as a coach when I know an entrepreneur is strugglingand not because their business plan is weak, but because Ameé knows how to get straight to the heart of challenging issues that foil otherwise great execution. If you need help getting out of your own way, then follow Ameé’s advice.”
Wendy Poischbeg, economic development director and entrepreneurship blogger
“In The Fearless Woman’s Guide to Starting a Business, Ameé offers an inspiring playbook for women who are passionate about caging their fears and crushing their entrepreneurial goals.”
Dr. Brad Klontz, financial psychologist and author of Money Mammoth: Harness the Power of Financial Psychology to Evolve Your Money Mindset, Avoid Extinction, and Crush Your Financial Goals
“This book is written with every intention of supplying ALL women the knowledge to reflect, understand, pursue, and implement the necessities to create a phenomenal business and a true sense of self. A page-turner with smiles and agreeance throughout, this book is one that EVERY woman should read, before and during any stage of entrepreneurship.”
Irene Wilkins, cofounder and chief solutionist at Achievet Business Solutions, LLC
“This book calls out why we crave validation from others and strips that toxic narrative down to its core. The reader feels unsure, even unsafe in the beginning, then empowered, and ultimately walks away with a deep knowing and self-awareness every human being should have. It’s a must-read for all women, femmes, and underdogsnot just entrepreneurs.”
Maggie Greene, CEO of Maggie Greene Style
“I wish that Ameé’s book, The Fearless Woman’s Guide to Starting a Business, was written sooner! When I started my business as a single mom just getting out of a DV relationship, I didn’t have that blueprint that Ameé outlines in her guide, so I floundered a LOT longer than I needed to. I also appreciated that she also explained how trauma and sexism can prevent us from really going after what we want (and deserve!). Even though I’ve been running my business since 2008, I found that her chapter on finding value and changing my money mindset was exactly what I needed to hear to begin to take my earnings to the next level.”
Giovannie Espiritu, founder of HollywoodActorsWorkshop.com
“Ameé forges a path between your childhood experiences and family dynamics to give you practical advice on how to best approach entrepreneurship. Her book is helpful in understanding where you came from and how that can effectively get you where you’re going on your career journey. I found it insightful, well-written, and sensible.”
Ariel Kochbarski, fashion and creative consultant at Of The Momnt
“Ameé gets it! It’s so much more than a guide to starting a business, it is a guide for succeeding while living your best life. For the more than 80 percent of woman who were raised in dysfunction, the information packed in these pages will help you channel that experience into a superpower. The Fearless Woman’s Guide to Starting a Business bridges that gap between dysfunction and trauma, how this plays out in our professional lives, and what to do about it before it sabotages you.”
Lara Currie, author of Difficult Happens: How Triggers Boundaries & Emotions Impact You Every Day
“Most aspiring business owners will ask questions like ‘How do I start a business?’ and ‘What are the steps?’ While these are important questions, their answers never address the nuance, the complexities, and the difficulties behind taking these steps. That’s why what I love about this book is that it is not a how-to of what to do; rather it’s a how-to of how to be. Ameé takes us on a journey and reveals reasons behind our actions and beliefs (and the why under the why) that allow us to truly move forward in a way that will allow us to be more successful than we’ve ever dreamed in our businesses, careers, and lives.”
Sharon Podobnik Peterson, founder and head leadership coach at The Center for Conscious Leadership
“If you’re looking for a utilitarian book about starting a business, Ameé Quirconi’s The Fearless Woman’s Guide to Starting a Business is not for you. She doesn’t talk about writing business plans or setting up websites, but instead delves into the psychology and mindset needed to be a successful entrepreneur. I wish I had had this book twenty years ago when I started my business.”
Molly Gimmel, CEO of Design To Delivery, Inc. and past chair of NAWBO