The Filter Bubble: What the Internet Is Hiding from You

The Filter Bubble: What the Internet Is Hiding from You

by Eli Pariser
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The Filter Bubble: What the Internet Is Hiding from You by Eli Pariser

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.

Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.

In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.

While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

Product Details

ISBN-13: 9781594203008
Publisher: Penguin Publishing Group
Publication date: 05/12/2011
Pages: 304
Product dimensions: 8.36(w) x 5.68(h) x 1.00(d)
Age Range: 18 Years

About the Author

Eli Pariser is the board president and former executive director of, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Post and The Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.

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The Filter Bubble: What the Internet Is Hiding from You 4.5 out of 5 based on 0 ratings. 10 reviews.
Litlmom More than 1 year ago
We are so controled and have no idea. If you are a thinking person, you should read this and recommend it to anyone you care about who uses a computer. There are programs in the workplace that keep track of every key you touch and the records are archived. Please read this and be more informed with what you can do to stay outside of the box that we are slowly being forced into.
Anonymous More than 1 year ago
It's interesting to see how much information others actually have on us. I never really thought about it before. The knowledge in this book made me contentious of how I use social websites and search browsers. SOPA is kind of a small matter compared to what can/has happen already.
Anonymous More than 1 year ago
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O im at school
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Im at home
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Please rate this
Anonymous More than 1 year ago
I HATE this app don't get it because it suts-down on u