The World Wide Web,or Internet,has grown from a novelty for computer aficionados into a service that all successful financial professionals must use and understand. As online banking becomes common place,managers in financial institutions of all kinds will soon need the Internet to market their institutions and attract new customers. Tomorrow's financial success stories are learning to maximize the Internet today,and are actively seeking all available information on this exciting new marketing tool. The Financial Institutions Internet Sourcebook is the first book to thoroughly detail strategic ways for financial institutions to use the Internet. Topics include: Ways for financial institution managers to develop and implement a valuable Internet strategy; Case studies of how the first online bank is using the Internet today to gain immediate advantage over their competition; Descriptions of numerous web sites,specific and immediately useful information for financial institutions.
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||6.24(w) x 9.31(h) x 0.75(d)|