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The First Modern Campaign: Kennedy, Nixon, and the Election of 1960
     

The First Modern Campaign: Kennedy, Nixon, and the Election of 1960

by Gary A. Donaldson
 

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ISBN-10: 0742548007

ISBN-13: 9780742548008

Pub. Date: 06/15/2007

Publisher: Rowman & Littlefield Publishers, Inc.

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a

Overview

In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they never had before.

Not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

About the Author:
Gary A. Donaldson is professor of history at Xavier University of Louisiana

Product Details

ISBN-13:
9780742548008
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
06/15/2007
Edition description:
New Edition
Pages:
210
Product dimensions:
6.10(w) x 9.11(h) x 0.44(d)

Table of Contents

Chapter 1: The "Modern Republicanism" of Eisenhower and the GOP Split in the Fifties
Chapter 2: The Democrats Endure the Eisenhower Years
Chapter 3: Kennedy and the Liberals
Chapter 4: The Democrats Slug It Out in the Primary Season
Chapter 5: Waiting for Nixon
Chapter 6: The Conventions
Chapter 7: Campaign One
Chapter 8: The Great Debates
Chapter 9: Campaign Two
Chapter 10: Epilogue and Analysis

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