The Flip: The True Life Story of How a Successful New Tract Home Investor Went from Zero to Hero, Back to Zero

The Flip: The True Life Story of How a Successful New Tract Home Investor Went from Zero to Hero, Back to Zero

by D. Sidney Potter


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During the first six years of this decade, the promise of quick profits coupled with risky decision-making led people from all walks of life to risk everything in the real estate investment market. Houses were flipped from investor to investor; it was a billion-dollar game of musical chairs. D. Sidney Potter ate, slept, and breathed real estate flipping from 2002-2007. Based in Pasadena, California, he was at ground zero when the real estate bomb exploded. From the mind-blowing profits to the collapse of a paper empire, Potter was a firsthand witness to the fallout of the real estate bubble. The Flip is an inside look at the actions and strategies behind the housing bubble and its aftermath. Potter explores well-tested strategies for success in real estate, as well as giving an in depth account of the risky behaviors that can lead to losing it all.

Product Details

ISBN-13: 9781615668038
Publisher: Tate Publishing & Enterprises, L.L.C.
Publication date: 11/30/2010
Pages: 278
Product dimensions: 5.50(w) x 8.50(h) x 0.63(d)

What People are Saying About This

Peter Harris

What an amazing life, full of life lessons on what not to do and what to do. I was awestruck by his know-how of doing flips, Sidney-style! -- (Peter Harris, co-author with Donald Trump of Three Master Secrets of Real Estate Success and Commercial Real Estate for Dummies)

Monica Pedersen

�Sidney Potter's The Flip is a must have guide for future home flippers or those just trying to ensure a return on their real estate investment." -- (Monica Pedersen, Host of HGTV's Designed to Sell)

PhD Lim Tai Wei

Sidney writes it as an experienced practitioner with an insider's insider view. He does not neglect being entertaining with interesting anecdotes. A recommended reference and guidebook in this subject area." -- (Lim Tai Wei, PhD, author of Destructive Creativity of Wall Street and the East Asian Response )

Kevin Dowd

�The Flip gives a fascinating, racy and brash insider's account of the US housing bubble in the years before the crash - a kind of housing market equivalent of Liar's Poker. 'The Flip' is a rivetting read on the madness of the housing bubble.� -- (Kevin Dowd, PhD, author of Alchemists of Loss: How Modern Finance and Government Intervention Crashed the Financial System. Mr. Dowd is an Adjunct Scholar at The Cato Institute. )


�John Maynard Keynes, the father of economics and of the European welfare system, sustained that the Western economic structure is pushed further by animal spirits, and hubris. Potter's book is a perfect synthesis of all these features� --( Chiara Oldani, PhD, author of Governing Global Derivatives)

Diane Kennedy

�Highly recommended for anyone who is interested in making money in real estate, no matter what is happening with the market.� --( Diane Kennedy, CPA/Tax Strategist and author of The Wall Street Journal and Business Week bestseller, Loopholes of the Rich (Rich Dad�s Advisors series), and The Insider�s Guide to Tax Free Real Estate Investing )

Kendra Todd

"All investors need mentors, guidance, and sound advice � and this straight-forward guide through the many 'don'ts' of real estate investing is a breath of fresh air.� --( Kendra Todd, author of Rich and Grow Rich and New York Times best selling author. Host of HGTV's My House is Worth What? )

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