The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business

by David Weber


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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business by David Weber

How to start, grow, and succeed in the food truck business.

Food trucks have become a wildly popular and important part ofthe hospitality industry.  Consumers are flocking to thesemobile food businesses in droves, inspiring national food truckcompetitions and even a show dedicated to the topic on The FoodNetwork.  The relatively low cost of entry as compared tostarting a restaurant, combined with free and low-cost ways tomarket them to the masses via platforms like social media, are justtwo of the reasons that food truck business are drawing in buddingentrepreneurs.

Author David Weber, a food truck advocate and entrepreneurhimself, is here to offer his practical, step-by-step advice toachieving your mobile food mogul dreams in The Food TruckHandbook.  This book cuts through all of the hype to giveboth hopeful entrepreneurs and already established truck owners anaccurate portrayal of life on the streets. From concept to gaininga loyal following to preventative maintenance on your equipmentthis book covers it all.

  • Includes profiles of successful food trucks, detailing theiroperations, profitability, and scalability.
  • Establish best practices for operating your truck usingone-of-a-kind templates for choosing vending locations, openingchecklist, closing checklist, and more.
  • Create a sound business plan complete with a reasonable budgetand finding vendors you can trust; consider daily operations indetail from start to finish, and ultimately expand yourbusiness.
  • Stay lean and profitable by avoiding the most common operatingmistakes. 
  • Author David Weber is Founder and President of the NYC FoodTruck Association (NYCFTA), which brings together small businessesthat own and operate premium food trucks in NYC focused oninnovation in hospitality, high quality food, and communitydevelopment.

Product Details

ISBN-13: 9781118208816
Publisher: Wiley
Publication date: 04/03/2012
Pages: 288
Sales rank: 85,822
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.

Table of Contents

Foreword Matthew Geller xi

Preface xiii

Acknowledgments xvii

Introduction 1

Plan: Preparing for Success 7

Is the Trucker’s Life for Me? 9

Foundations for Success 18

Playing by the Rules 25

Picking a Concept 31

Assembling a Winning Team 49

The Business Plan 51

Raising Money 63

Start: Making It Happen 67

Administrative Necessities 69

Finalizing the Menu 78

Lay Out Your Kitchen 82

Procuring a Truck 87

Picking a Commissary 99

Branding Fundamentals 103

Hiring 109

Picking Vending Locations 112

The Opening Schedule 117

Succeed: Doing One Truck Right 121

Responsible Vending 123

Vending Locations 126

Managing the Team 132

Put It on Paper 135

Watching the Numbers 137

Refi ning the Menu 142

Social Media 145

Connecting with Customers 150

Seasonality 153

Maintenance 155

Grow: Moving beyond the Truck 157

Growth Opportunities 164

Contract Packing 171

Building the Right Infrastructure 174

Technology 176

Exiting the Food Truck Industry 179

Afterword 183

Appendix A Templates and Worksheets 185

Appendix B Food Truck Regulations, by City 205

Appendix C Social Media Guides 229

Appendix D Interviews with Food Truck Entrepreneurs233

Notes 263

About the Author 265

Index 267

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The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book is very thorough and well thought out for the purpose of helping someone open a food truck. Not only did I receive great tips from this book, it presented information I was not aware of. My favorite part of the book is the other recommended books that are referenced throughout. I have found some amazing books based on the author's recommendations.