USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
|Publisher:||Penguin Random House Audio Publishing Group|
|Product dimensions:||5.20(w) x 5.90(h) x 1.20(d)|
About the Author
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.
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Excerpted from "The Four"
Copyright © 2017 Scott Galloway.
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Table of Contents
Chapter 1 The Four: Who are these companies and why write about them? 1
Chapter 2 Amazon: How Amazon became the most disruptive firm in the largest economy 13
Chapter 3 Apple: Tech goes luxury 60
Chapter 4 Facebook: Love is key to longevity-and great advertising 90
Chapter 5 Google: Our modern-day god 124
Chapter 6 Lie to Me: The Four and funny business 152
Chapter 7 Business and the Body: All businesses appeal to one of three organs 163
Chapter 8 The T Algorithm: What it takes to get to a trillion 176
Chapter 9 The Fifth Horseman?: Who will be next? 195
Chapter 10 The Four and You: Follow your talent, not your passion 218
Chapter 11 Yes, and Now What?: Where are the Four taking us? 250
Illustration Credits 309
Most Helpful Customer Reviews
cheapest four: four arsmen from acropolis: dead valley civilisation: high tech priests of doom LIARS OF 70S HIPPIES ERA -STEVE JOBS, BILL GATES AND MORE. FACTS: any Smartphone brands are better and cheaper THAN IPHONE. but reports and evidence on truths about EMF radiation from constant use of RF wave cellular phones that all of use, are hidden by evil people in govt -USFDA etc. Secretly tracking the human brain activity: On goin today, secretly, scientists are tracking our brains effect due to cellular, cordless phones and maybe after 5 years they will then scam the whole world by saying some african/asian brands phone caused the brain cancer and only Apple iphones are good. This scam will explode on the 'air waves' on Foxnews, CNN about cell phone radiation etc...just like AIDs virus 'doctored' scam of 80s exploded and it was blamed on unsafe or risky habits. all lies. they killed that rock star Indian born freddie mercury of Queen and said he died of AIDS. All a fraud. He was most likely poisoned or faked just to promote AIDS virus vaccine, movies etc.. Otherwise if it is true all Cardinals of Vatican should have also died of AIDs. But these gay priest are healthier an comin' on stronger , still thriving. spreading their 'back door' action culture subtly via various retreats, colleges etc. Tracking human body exposure to radiation form digital products: how it s done: data then sold to big pharma. this is what they do now in US airports and other Asian airports like bangkok . The NSA does body scans so they track all our brain activity. cleverly disguised as 'for your protection' from hijackers. Apple ands Steve jobs are not innovators: apple inc was sued for stealing smartphone design. I am not sure if the prosecutors got compensated. steve jobs like bill gates is just a marketing creep. Do your own investigation. The most immoral barbarians like jobs are being promoted as techies. well, in india pimps from kolkata and other places are now in wallstreet as banker.s so why not American born scmbags like steve jobs. I think Jobs is not born American but adopted child born to a syrian mother.
Smart and insightful
Scott Galloway's insights into the impact of these four companies (Amazon, Apple, Google, and Facebook) gives us much to consider. Never has so much wealth and social impact been created by so few in such a short amount of time. Galloway takes some complex issues and boils them down into logical essays through his distinctive written style and his use of simple charts. I look forward to reading and learning more from this author.
Very insightful & interesting read. Learned and laughed