The Frugal Book Promoter - 3rd Edition

The Frugal Book Promoter - 3rd Edition

by Carolyn Howard-Johnson

NOOK Book(eBook)

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Overview

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.


"The most expensive part of book promotion are the mistakes. This book will save you time and money."

--Dan Poynter, legendary author of The Self-Publishing Manual


"Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!"

--Bookbaby.com


"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."

--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>


"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."

-- Mark Logie, award-winning poet and short-story writer



Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.


Learn more at www.HowToDoItFrugally.com

From Modern History Press www.ModernHistoryPress.com

Product Details

BN ID: 2940161131992
Publisher: Modern History Press
Publication date: 09/01/2019
Sold by: Barnes & Noble
Format: NOOK Book
File size: 1 MB

About the Author

Carolyn Howard-Johnson’s several careers prepared her for promoting her own and others’ books. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune—“A Great Pulitzer Prize Winning Newspaper.” Writing features for the society page and a column under the name of Debra Paige gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assistant at Good Housekeeping magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she wrote media releases (then called press releases) for celebrity designers of the day, including Christian Dior, and produced photo shoots for Lambert’s clients.

She also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affili¬ate of the LA Times), MyShelf.com where she has written a “Back to Literature” column for more than two decades and others. She learned marketing skills both in college (University of Utah, Arizona State University, and University of Southern California) and as founder and operator of a chain of retail stores including the signature gift shop at Santa Anita Racetrack. That shaped her understanding of how authors might best partner with retailers to affect both of their bottom lines.
Carolyn’s experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author under-stand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade and earned a certificate from that same school’s Instructor Development Program. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her multi award-winning HowToDoItFrugally Series of books for writers, including her flagship book The Frugal Book Promoter and her favorite, How to Get Great Book Reviews Frugally and Ethically. Her marketing campaign for the second book in that series, The Frugal Editor won the Next Generation Indie Best Book Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

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