ISBN-10:
1474220851
ISBN-13:
9781474220859
Pub. Date:
04/20/2017
Publisher:
Bloomsbury Academic
The Fundamentals of Digital Fashion Marketing

The Fundamentals of Digital Fashion Marketing

by Clare HarrisClare Harris
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Overview

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.

Product Details

ISBN-13: 9781474220859
Publisher: Bloomsbury Academic
Publication date: 04/20/2017
Series: Fundamentals
Edition description: New Edition
Pages: 216
Product dimensions: 7.80(w) x 9.00(h) x 0.40(d)

About the Author

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton.

Table of Contents

Introduction

1. Fashion Marketing and Digital Technologies
2. Fashion and Online Marketing
3. Social Media and Fashion Marketing
4. Fashion and Film
5. Fashion and Mobile Media
6. Digital Spaces and Innovations

Bibliography
Further Reading
Index
Picture Credits
Acknowledgements

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