The Fundamentals of Digital Fashion Marketing available in Paperback
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats.
About the Author
Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton.
Table of Contents
1. Fashion Marketing and Digital Technologies
2. Fashion and Online Marketing
3. Social Media and Fashion Marketing
4. Fashion and Film
5. Fashion and Mobile Media
6. Digital Spaces and Innovations