Fundamentals of Fashion Design / Edition 2

Fundamentals of Fashion Design / Edition 2

by Jenny Udale
ISBN-10:
2940411786
ISBN-13:
2902940411787
Pub. Date:
09/03/2012
Publisher:
Bloomsbury Academic

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Overview

Fundamentals of Fashion Design / Edition 2

The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design from the initial concept of a fashion idea through to realising it in 3D form. From research to design, different types of fabrics and their properties, machinery and methods of construction are all examined. How a fashion collection is formed, whom it is designed for and how it is promoted are all discussed within the book. The final chapter gives an insight into the various jobs that are part of the fashion industry. It includes interviews with designers, stylists, photographers, buyers and agents. The Fundamentals of Fashion Design is packed with varied examples of work by talented designers and other creative people who work in the fashion industry, used to illustrate the no-nonsense text and to inspire you.

Product Details

ISBN-13: 2902940411787
Publisher: Bloomsbury Academic
Publication date: 09/03/2012
Series: Fundamentals Series
Edition description: Second Edition
Pages: 208
Product dimensions: 7.70(w) x 9.00(h) x 0.80(d)

About the Author

Richard Sorger is Associate Professor and Course Leader for MA Fashion at Kingston University, UK. He has taught at all levels of fashion education at institutions such as Middlesex University and London College of Fashion. From 2006 to 2011 he designed for his eponymous label and his clothes have been worn by Courtney Love, Florence Welch and Miley Cyrus.

Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourne College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty's and Selfridges.

Table of Contents


Introduction
How to get the most out of this book     06
Introduction     08
Research and Design
Are you fashionable?     12
Know your subject     14
Starting your research     16
Choosing a concept     18
Sources of research     20
The research book     22
Mood-, theme- and storyboards     26
Designing     28
Ideal bodies     30
Silhouette     34
Proportion and line     40
God is in the details     42
Fabric, colour and texture     44
Rendering your ideas     48
Portfolios     54
Fabrics and Techniques
Fabric     58
Natural fibres     60
Man-made fibres     64
Synthetic fibres     66
Developments in fabric     68
Yarn production     69
Fabric construction     70
Surface treatments     78
Fabric and yarn trade shows     86
Construction
Tools and machinery     90
Construction techniques     94
Draping on the mannequin     104
Developing a Collection
Who are you designingfor?     110
Genre     116
Types of garment     118
Putting together a collection     126
Showing a collection     130
Promoting a collection     137
Branding     138
The Fashion Machine
Interviews with...
Marios Schwab     146
Meadham & Kirchhoff     148
Boudicca     150
Jamie O'Hare     151
Winni Lok     152
Michele Manz     154
Yeda Yun     155
Caroline Weller     156
Nancy Stannard     157
Alistair Scott     158
Kay Barron     159
Richard Gray     160
Grace Woodward     162
Ruud Van Der Peijl     164
Internships     165
Conclusion     166
Bibliography and Further Resources     168
Credits     170
Index     172
Acknowledgements     176

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