ISBN-10:
2940411484
ISBN-13:
9782940411481
Pub. Date:
10/10/2012
Publisher:
Bloomsbury Academic
The Fundamentals of Illustration Second Edition / Edition 2

The Fundamentals of Illustration Second Edition / Edition 2

by Lawrence Zeegen
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Product Details

ISBN-13: 9782940411481
Publisher: Bloomsbury Academic
Publication date: 10/10/2012
Series: Fundamentals
Edition description: Second Edition, Revised
Pages: 208
Product dimensions: 8.90(w) x 7.80(h) x 0.60(d)

About the Author

Lawrence Zeegen is an illustrator, educator and writer. He is currently Head of School for the School of Communication Design at Kingston University where he leads undergraduate and postgraduate courses in animation, film-making, graphic design, illustration and screen design for film and TV.

Table of Contents

Contents. Foreword. How to get the most out of this book. Introduction. The illustrator as artist: Illustration as a discipline; The new wave of illustrators; Art school ethos; A demanding life; Case study - John Clementson; Try it yourself...; Questions in summary. The medium is the message: The power of the pencil; Material world; The use of odd media; Using photography; Mixing media; Using the computer; Case study - Tim Vyner; Try it yourself...; Questions in summary. From outcomes to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Studio collaboration; Self-initiated illustration; Case study - Olivier Kugler; Try it yourself...; Questions in summary. Communicating ideas: Why ideas?; The briefing/ Investigating the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Case study - Damian Gascoigne; Try it yourself...; Questions in summary. Making it happen: Marketing the product and the art of self-promotion; Portfolios; Online presence; Avenues for self-promotion; Illustration agency representation; Presentation techniques; Case study - Ben Kelly; Try it yourself...; Questions in summary. Production: Essential kit; Studio set-up; Resources and references; Production tips; Legal tips; Case study - Howard Reed; Try it yourself...; Questions in summary. Contacts. Bibliography. Selected websites. Glossary. Index. Acknowledgements. Working with ethics.

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