This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.
The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
About the Author
Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Table of Contents
Chapter 1: Interactive Design as a discipline
What is interactive design? What does an interactive designer do?
Interview: Darrell Wilkins, creative director
The design document
Using new technology
Case study: Kaiser Chiefs' website
Project: Create concepts and storyboards
Chapter 2: Ideas, prototypes and experiences
Where do ideas come from?
Influences and the creative process
The medium informs the design
Emotional attachment to the product
Interview: Lydia Swangren, UX designer
Case study: Multi-platform delivery
Project: Engage through interactivity
Chapter 3: The industry process
Interview: David Burrows, design consultant
Art direction and aesthetic
Case study: WrestleMania viral campaign
Project: Create a campaign pitch
Chapter 4: Audience, usability and testing
Design for the audience
Usability in design: rules and principles
Usability and content
Usability and visual communication
Interview: Trevor May, mobile designer
Case study: Glastonbury app
Project: Create an interactive promotion
Chapter 5: Motion graphics and shareable media
Motion and interactivity
Video and motion graphics
Interview: Krystal Schultheiss, motion graphics developer
The video production process
Interview: Steve Smith, senior developer
Case study: pq-eyewear website
Project: Create a campaign for a TV series
Chapter 6: Games
Games as an interactive medium
Interview: Pete Everett, advergame designer
Case study: Coca-Cola Open the Games
Project: Create an advergame