The Future of Design: Global Product Innovation for a Complex World

The Future of Design: Global Product Innovation for a Complex World

by Lorraine Justice

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How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?

"An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things


Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Product Details

ISBN-13: 9781473684690
Publisher: Quercus
Publication date: 06/04/2019
Sold by: Hachette Digital, Inc.
Format: NOOK Book
File size: 2 MB

About the Author

Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for design journals around the world and, as a judge for design competitions around the world.

Table of Contents

Acknowledgments vii

Introduction: The Future of Design 1

Chapter 1 What Will Make a Global Product Successful? 19

Chapter 2 Impacts on Product Success or Failure 33

Chapter 3 The Design Process, Design Thinking, and Innovation 47

Chapter 4 Attributes of Great Product Design 60

Chapter 5 Spaces for Innovation 70

Chapter 6 Supporting Design Teams 84

Chapter 7 How to Evaluate Product Concepts 99

Chapter 8 Growing a Global Product 111

Chapter 9 Summaries and Conclusions: Design Reasoning with Insights 125

Endnotes 133

Lorraine's Work with Clients 143

Index 145

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