Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?
By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.
- how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline.
- why shopping provides either "time well spent" or "time well saved," and how to leverage that.
- what retailers and retail real estate developers are doing to stay relevant.
- how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions.
Want to know whether your product or service will fare best online or off? Read Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.
"A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It’s right here."
Paco Underhill, author of Why We Buy: The Science of Shopping
|Publisher:||Aleweb Social Marketing, d.b.a. Emerald Lake Books|
|Edition description:||New Edition|
|Product dimensions:||5.25(w) x 8.00(h) x 0.24(d)|
About the Author
As someone who has worked as a practitioner and consultant with consumer products and retail businesses, Lionel noticed a distinct lack of resources that tackled the questions he raises in this book. So he decided to write what was missing.
Specifically, if consumers can order virtually any product imaginable and have it delivered directly to them, what types of shopping experiences are likely to persist in the real world? And why?
Now that we are two decades into the era of e-commerce, Lionel felt we have a good vantage point to ask and answer these questions. And as someone who is intensely interested in the outcome, Lionel decided he'd tackle exploring the concept himself. This book is the result of that effort.
When he is not working as a consultant, Lionel returns quite often to England to see family-and to check whether the weather has improved. It hasn't. However, the food is getting a lot better.
This is Lionel's first book although he's published articles and given talks about different aspects of retail and marketing, including to The Fordham University Foundry Business Incubator, The International Conference of Shopping Centers (ICSC), and American Association of Airport Executives (AAAE).
The author enjoys connecting with his readers and can be contacted through his website at msourceideas.com.
Table of Contents
Chapter 1. How We Got Here (A Quick Tour of Retail History)
The Development of Shopping
The Origin Story of the Enclosed Shopping Mall
A Blow to Main Street
Chapter 2. The Disruption
The Internet Has Exploded Place
Let’s Get Theoretical—Theories, Models and Heuristics
Chapter 3. How We Shop
Two Fundamental Aspects of the Buyer’s Journey
Classic Marketing Framework
Search and Experience Framework
Exploring the Quadrants
When the Buying Experience Itself is Heterogeneous
Chapter 4. The Current State of Retail
What about Malls?
Food Retail is Changing
Grocery Retailers and the Problem of Fresh Home-Delivered Food
Restaurants Are Doubling as Production Kitchens
Chapter 5. The Future
The Future of Retailers and Brands
How Brands and Retailers Are Playing Omni-Channel—Together
Consumers Will Create Their Own Preferred Paths to Purchase
Stores, It’s Time to Start Over
Small, Fast, Fresh and Local
Discounts and Deals Are Always Fun
The Future of Shopping Centers
The Type of Shopping Centers That Will Thrive
Automatic Replenishment of Staples
About the Author