The Future of the Mass Audience

The Future of the Mass Audience

by W. Russell Neuman

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Overview

The Future of the Mass Audience by W. Russell Neuman

Focusing on how technology and economics will influence public communication, this study considers whether electronic media and the use of personal computers will lead to a fragmentation or demassification of mass audiences.

Product Details

ISBN-13: 9780521413473
Publisher: Cambridge University Press
Publication date: 01/28/2015
Pages: 218
Product dimensions: 6.14(w) x 9.21(h) x 0.55(d)

Table of Contents

Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography.

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